Accessibility Guidelines & Strategy - Diageo Group

Frontend have an ongoing relationship with Diageo both in Ireland and internationally. We are working to improve the accessibility of Diageo’s worldwide web presence across over 250 brand websites and provide ongoing consultancy in the successful implementation of this strategy. Frontend also work with individual brand divisions within Diageo providing usability evaluation and user testing for brand sites.

The first step for Diageo’s accessibility strategy was to develop a clear corporate accessibility policy. Frontend drafted plain English guidelines for managers and web site developers that provide simple non-technical instruction for all online content including accessible Flash and Video.

We are currently working to monitor and manage the introduction of the policy and to provide expert advice and support for Diageo project teams. Key to the success of the project has been a practical and simple approach that will greatly improve the accessibility of Diageo’s websites.