Persona Development & UI Design - CEM Application

Arantech is a leading provider of Customer Experience Management software for telecoms service providers and media companies, allowing them to manage one-to-one relationships with their customers.

Frontend helped to redesign the Arantech suite of products from the ground up, focusing on the day-to-day needs of different user groups. We used contextual analysis techniques to research users, tasks and the telecoms environment. From this we created a series of personas and task-flows to inform the Arantech team and to guide the product development process. Working in tandem with the Arantech development team, we created interaction design wireframes and developed a look and feel for the application interface.

The end result is a component-based modular solution, which offers a specific user experience for each of the identified user profiles. Frontend is now working with Arantech to develop new products deliver customer experience insight to Customer Care, Marketing and Corporate Planning departments.