Frontend were requested to redesign the corporate website addressing the needs of two distinct target audiences – large corporate users and home users. We developed a site interaction model that enabled different users profiles to follow different customer journeys into the site. The corporate path included information regarding legal compliance, HR guidelines and IT infrastructure while the home users path focused on ease of use and issues of child safety online. Visually the redesign involved updating the PixAlert brand identity, sourcing new product imagery and designing a suite of icons for use on the site and in client reports. The redesigned website played a significant role in launching the next generation of Pixalert products and helped established the company as a serious player in the international arena. |
Frontend are a finalist in the 2012 Interaction Awards for the Out of Box Experince of Accu-Chek Aviva.
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| Site Designed and Built by Frontend.com Frontend.com, 7 Westland Court, South Cumberland Street, Dublin 2, Ireland Email: mail@frontend.com, Ireland: +353 (0)1 611 4630, United Kingdom: +44 (0)8450 829 044, Switzerland:+41 (0)21 634 2437 |
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